TweetFor many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has grown in popularity as companies look for new tactics. A Linqia study found that 39% of marketers...
TweetPR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see bottom line metrics like sales, it’s important for them to look at other categories as well. PR...
TweetPR people are traditionally known to have an aversion to numbers. But with a little help from hard data, they can turn around any PR crisis to their benefit. They need data to strengthen their pitch, prove value, and show potential. Using statistics they can...
TweetA number of new updates and features are in the lineup. Download our Marcom Intelligence Newsletter now and find the latest update of social media. LinkedIn recently announced a slew of updates for its Sales Navigator tool to help salespeople get all the...
TweetYour brand is the way your audience perceives you. It is vital to be aware of your brand’s performance and have a strategy to create the brand experience that you always want to have. A good brand doesn’t just happen, it is well thought out and...
