LinkedIn Launches Autoplay Video Ads

TweetThe video ads for mobile users is all set to roll out early next year… LinkedIn had recently announced their plans to launch to test video ads as a part of their plans to promote sponsored content. Initial testers include Prudential Financial and Microsoft...

3 PR Mistakes You Should Avoid At All Costs

TweetCommunication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...

When The Gut Is Mightier Than Data

TweetWhy do some PR execs and marketing gurus trust their gut more than data? Some six decades and a few years ago, the English press and a few courtiers thought that spending lavishly on Queen Elizabeth II and Prince Philip’s marriage only a few months after the...