Will Televisions Soon Fade Into Oblivion?

TweetSnapchat and Facebook could change television forever… Stephen Levy, the legendary journalist has witnessed the rise of television right from the age of network to channels and now the internet era. Some of his predictions have been eerily accurate. For example,...

How Can PR Keep Its Relevance

TweetIf you don’t tell your story, someone else will. And that may not be the one you want people to hear Bill Gates famously said that if he was down to his last dollar, he would probably spend it all on public relations. Public relations is all about managing the...

Branding Exercises To Define Your Business

TweetBrands are no longer solely defined by their logos and mascots. Everything they do, including their posts on Facebook and tweets, is now a part of their brand identity Not long ago the market was dominated by large monolithic companies that followed a set pattern...

The CMOs Role In Risk Management

Tweet The CMOs role has moved beyond mitigating risks related to work related injuries and other events The recent United Airlines backlash was a classic example of how a small misstep can spiral into a major controversy. Tweets, photos, videos, etc. can be have a...