Fullintel is proud to announce that we’ve been shortlisted for a 2020 AMEC Award for best crisis comms measurement and reporting. Fullintel engaged its 24/7/365 crisis monitoring offering to assist a major (unnamed) public company with monitoring and reporting on a major, high-profile crisis in 2019 that – despite the company doing nothing wrong – […]
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. These methodologies can be downright confusing to keep track of – but keep track you must, as the chosen […]
The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously claimed several used syringes had been found in Pepsi […]
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive reputation. But when disaster strikes, they take charge and hammer out a plan […]
The social networking giant lost more than $80 billion in stock value since the latest data scandal. But Facebook’s woes go beyond the rise and fall of stock prices and strikes right at the necessity of having a solid crisis communications strategy and team… The recent Cambridge Analytica and Facebook data revelations have had a […]
From Jennifer Garner’s epiphany to Jimmy Kimmel’s funny take on the envelopegate gaffe, there was plenty of entertainment this year. An Academy Award (or even a nomination for that matter) automatically translates into big bucks and an even bigger career for the people involved. But there’s more to the glitz, glamour and the razzmatazz of […]
PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than our share of PR disasters. Among the ones […]
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis management. It is important to remember the 5 Cs when […]
