Establishing a connection with consumers is important. Here’s how to do it creatively…

A good marketing story never fails to impress upon its viewers that the business is here to care for its consumers. In fact, understanding this can mean the difference between long-term growth and stagnation.  Users make purchasing decisions not only based on user reviews but also on their entire experience with a brand. It is therefore important to build a strong and relatable brand image – one that drives sales and growth.

PR Lessons From Social Media Hoax Targeting Starbucks

Fake news can take many forms and can cause real-world consequences for everyone. This was the case recently when an Atlanta-area Starbucks received phone threats followed by a hoax on social media claiming to be a disgruntled Starbucks employee. Unfortunately, there was little that Starbucks could do about it. And, this has become the trend across the world – especially in the US. What can brand managers do to stop the spread of false information that can have a detrimental effect on the bottom line? Read the story to learn more…

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Geoff is a Strategic Account Manager with Fullintel, with domain expertise in media relations, corporate communications, media analysis, account management and sales operations. An avid PR and communications junkie, Geoff helps his PR clients maximise their monitoring and intelligence efforts with bespoke analysis and reporting services. You can follow Geoff on LinkedIn https://www.linkedin.com/in/geoff-dorken-1a054140/