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AI-powered Media Monitoring

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The Human + AI Model: Hybrid Analysis
Media Monitoring

The Human + AI Model: Why Hybrid Analysis Beats Automation Alone in PR Intelligence

November 18, 2025 Ted Skinner

Media monitoring has reached an inflection point. Automated systems can now scan millions of articles, track thousands of keywords, and deliver results in seconds. Yet, PR teams are drowning in data while starving for strategic brand insights amid the vast amount of data. Research from enterprise client implementations shows that a high percentage of AI-generated […]

Advanced Media Analysis Capabilities and Real-Time Intelligence
Newsroom

Fullintel Introduces Enhanced MATT AI with Advanced Media Analysis Capabilities and Real-Time Intelligence

October 30, 2025 Fullintel

Fullintel today announced major enhancements to MATT AI (Media Analysis, Trends & Tracking), its AI-powered media intelligence assistant that transforms how communications teams interact with media data CAMBRIDGE, MA, October 29, 2025 – The enhanced platform features advanced trend forecasting, real-time sentiment analysis, and conversational intelligence, delivering instant answers to complex media questions. These capabilities […]

Public Relations AI
PR Strategy

AI-First Brand Monitoring Strategy: Intelligent Tracking for Modern PR Teams

September 16, 2025 Ted Skinner

Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold, your inbox is filling with urgent requests, and somewhere in that flood of information is a brewing crisis you haven’t spotted yet. This daily scramble has become the […]

Predictive AI and Human Insight
Executive Insights

Predictive AI + Human Insight: The Future of Proactive PR Media Monitoring

August 19, 2025 Ted Skinner

In today’s hyper-connected media landscape, PR professionals face an unprecedented challenge: How do you spot the stories that matter before they explode into trending topics? The answer lies in combining cutting-edge predictive AI with expert human analysis and using advanced media monitoring tools that transform reactive monitoring into proactive intelligence. The Data Deluge: Why Traditional […]

PRSA Anvil Awards
Awards

We Did It! Fullintel’s Human-AI Approach Wins PRSA’s Anvil Award

May 20, 2025 Ted Skinner

Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]

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