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Pop Mart Labubu

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Pop Mart Case Study
Media Monitoring

Pop Mart Case Study: Labubu Mania and Global Brand Strategy

July 10, 2025 Angus Nguyen

Forbes recently highlighted an astonishing milestone: Pop Mart’s founder Wang Ning has joined China’s top ten billionaires, thanks to the runaway success of a quirky toy named Labubu. What began as a small collectible figurine has exploded into a “Labubu mania” – a global trend that is more than just savvy marketing. This phenomenon offers […]

How Labubus, Coca Cola, and PepsiCo had Winning Strategies
Media Monitoring

Tracking Consumer Trends: How Labubus, Coca Cola, and PepsiCo had Winning Strategies

April 24, 2025 Angus Nguyen, Katie Michel

If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]

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