Case Studies
Building Deep Competitive Analysis Across Traditional and Social Media for Medical Device Maker
Why a major medical device maker chose Fullintel to help it understand the impact of its public relations and communication efforts, benchmarked both against its past performance and that of its competitors.
Measuring Everything: Contextual Tagging Drives Success for Medical Technology Firm
After an exponential increase in coverage, a multinational medical company chose Fullintel to measure content across regions and sub-brands while providing seamless navigation between top-line and sub-brand content. Here’s why.
National Trade Association Implements Monthly Competitive Media Measurement Driven by Impact Metrics
When a national industry association needed to up its media monitoring and analysis game, it approached Fullintel to design a more comprehensive monitoring and measurement program. Here’s what we did.
Keeping a U.S. University Secure via Real-Time Social Media Monitoring and Threat Assessment
When a U.S. university became concerned about threats on campus, it asked Fullintel to implement an advanced Issues Management monitoring system to gauge sentiment and alert stakeholders in real-time around potential security threats.
Helping Major Entertainment Company Understand Audience Reaction to its Latest Film Release Through Human Curation
A deep dive into how Fullintel helped one of the largest and most established film studios in the world track the success of a highly anticipated major motion picture in traditional and social media in as close to real-time as possible.
Fullintel Moves Multinational Construction Company to Human-Curated Measurement for a Better Understanding of Media Impact
Learn how Fullintel helped a multinational construction company evolve to a human-curated reporting strategy, over its previous (and ineffective) automated approach, to more effectively measure PR efforts around its many North American communities and other projects.
Fullintel helps Global Pharmaceutical Company Track and Engage Influencers on Twitter, Facebook, and LinkedIn
Discover how human curation and analysis allowed our client to track important LinkedIn content – a platform not readily available on SaaS platforms – while classifying influencers by type and providing up-to-date contact information.
New Multi-Market Strategy Results in Improved Benchmarking for Major Medical Client
A look at how Fullintel’s centralized data curation and annotation, combined with data broken down by geographic region, provides a crystal-clear view of a global client’s regional performance – allowing its executive team to make adjustments quickly and invest in areas providing the most value.
Guiding a Global Pharmaceutical Company and Drug Brand Through an Acute Safety Crisis
Learn how Fullintel’s crisis management team helped a global pharmaceutical brand dealing with a wave of bad publicity track key themes and topics in real-time, while providing invaluable runway for the PR team to plan and craft its response.
Consolidating and Improving Live Event Media Measurement for an Established Medical Thought Leader
Discover how Fullintel helped a global eye health leader analyze conference coverage in traditional and social media in real-time, helping it understand its brand’s visibility and audience, its relative positioning compared to competitors, and the quality of its coverage.
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