crisis management

Drafting A Crisis Response Statement

TweetYour first formal response to a crisis sets the tone for how you are going to deal with the problem. This week, our Public Relations intelligence newsletter discuss the crisis management.  Crisis management is a part of the territory for all PR professionals....

3 PR Mistakes You Should Avoid At All Costs

TweetCommunication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...