Fullintel helps Global Pharmaceutical Company Track and Engage Influencers on Twitter, Facebook, and LinkedIn The Client The client has operations across four continents and markets more than 20 products across a range of therapeutic areas, including HIV, inflammatory...
New Multi-Market Strategy Results in Improved Benchmarking for Major Medical Client The Client The client, a global leader in eye health in more than 60 countries, specializes in contact lenses, eye surgery, R&D, and manufacturing. The U.S.-based company’s global...
Guiding a Global Pharmaceutical Company and Drug Brand Through an Acute Safety Crisis The Client The client is a leading pharmaceutical company that produces a range of therapeutics, including one of the world’s best-known over-the-counter (OTC) drugs. When concerns...
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or...
The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...