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It’s Measurement Month. But How Close Are We to Effective Communication Evaluation and Measurement?

by Fraser Likely | Nov 4, 2019 | Blog

With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is now...
Be A Savvy Buyer: Read Our Media Monitoring And Crisis Monitoring Buyer’s Guide

Be A Savvy Buyer: Read Our Media Monitoring And Crisis Monitoring Buyer’s Guide

by Fullintel | Oct 22, 2019 | Blog, Media Monitoring, PR Crisis

Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring.  Download Fullintel's Media...
On-Call Crisis Media Monitoring: The Special Forces of Your PR Program

On-Call Crisis Media Monitoring: The Special Forces of Your PR Program

by Andrew Koeck | Sep 10, 2019 | Blog, PR Crisis

The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...

The Definitive Guide: Should We Continue Measuring AVE in PR?

by Andrew Koeck | Nov 20, 2018 | Blog

If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value – AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned news...
5 Reasons Why You Need Human-Curated Media Monitoring

5 Reasons Why You Need Human-Curated Media Monitoring

by Andrew Koeck | Sep 18, 2018 | Blog, Media Monitoring

Tweet With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a...
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