by Fraser Likely | Nov 4, 2019 | Blog
With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is now...
by Fullintel | Oct 22, 2019 | Blog, Media Monitoring, PR Crisis
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. Download Fullintel's Media...
by Andrew Koeck | Sep 10, 2019 | Blog, PR Crisis
The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...
by Andrew Koeck | Nov 20, 2018 | Blog
If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value – AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned news...
by Andrew Koeck | Sep 18, 2018 | Blog, Media Monitoring
Tweet With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a...
