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ChatGPT Is a Risk to Students… Unless They Learn This One Neat Trick

ChatGPT Is a Risk to Students… Unless They Learn This One Neat Trick

by James Rubec | May 25, 2023 | Blog, Media Monitoring

Each and everyone of us is our own little ChatGPT: The things we learn, read, and discuss are how we train our own mental models. What ChatGPT can do is house more information in one place, in a state that’s ready to use, than ever before – and with that comes a risk...
The Top Creative Software Tools for Marketing, PR, and Comms Professionals

The Top Creative Software Tools for Marketing, PR, and Comms Professionals

by Samuel Chen | May 18, 2023 | Blog, Media Monitoring

Marketing, communications, and PR professionals are busy people who often need to get creative at a moment’s notice.  But these workloads can be improved – and creative juices piqued more efficiently – through the magic of technology.  Here are some top tools that can...
PR News’ Brand Reputation Summit to Offer Valuable Lessons in Safeguarding Brand Health

PR News’ Brand Reputation Summit to Offer Valuable Lessons in Safeguarding Brand Health

by Samuel Chen | May 17, 2023 | Blog, Media Monitoring

Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to...
AMEC Global Summit on Measurement and Evaluation Set to Kick Off in Miami

AMEC Global Summit on Measurement and Evaluation Set to Kick Off in Miami

by Samuel Chen | May 10, 2023 | Blog, Media Monitoring

We’re just a few sleeps away from some of the world’s most influential minds in media measurement and evaluation coming together for three days of rich discussion on the impact of communications.  The International Association for the Measurement and Evaluation of...
How to Conduct a Communications ‘Hotwash’ – or After-Action Report – Following a PR Crisis

How to Conduct a Communications ‘Hotwash’ – or After-Action Report – Following a PR Crisis

by Jim Donnelly | May 4, 2023 | Blog, Media Monitoring

In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications...
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