Drafting A Crisis Response Statement

Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis...

Fullintel Unveils 2017 SEMA Show Media Impact Report

CAMBRIDGE, Mass. – November 13, 2017 – Leading media monitoring and analysis firm, Fullintel, published an analysis of the top activities at the 2017 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Taking place from October 31st to November 3rd, the...

3 PR Mistakes You Should Avoid At All Costs

Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...

9 New PR Metrics That PR Pros Shouldn’t Forget

How to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate their...