When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and...
As your team plans your PR and content strategies for the new year, reviewing traditional and social media data and metrics from last year is imperative to inform your decision-making for 2023. Doing an annual deep dive into your performance can drive better ideas and...
Elon Musk’s Neuralink Brain Chip Tech Sparks A Wave of Innovation – Experts Remain Skeptical About the Company’s Prospects The modern pharmaceutical industry is a highly globalized and competitive sector. Despite challenges, the industry is...
All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ? I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would...
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those...
