PR Lessons From 2017

PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than...

Drafting A Crisis Response Statement

Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis...

3 PR Mistakes You Should Avoid At All Costs

Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...