PR Crisis

PR Lessons From 2017

TweetPR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more...

Drafting A Crisis Response Statement

TweetYour first formal response to a crisis sets the tone for how you are going to deal with the problem. This week, our Public Relations intelligence newsletter discuss the crisis management.  Crisis management is a part of the territory for all PR professionals....

3 PR Mistakes You Should Avoid At All Costs

TweetCommunication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...

Another Major PR Disaster…. This Time It’s Adidas

TweetFrom Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas… With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth...

Crisis Communication Lessons from MH370

TweetWhile crisis communications might not always be a do or die situation, the poor handling of a possibly negative situation can be the equivalent of a business’s public execution. This is particularly true of the damaging stories that go viral on social media....