Barbie–the name itself stirs mixed emotions–some feel pleasant nostalgia of their own Barbie, convertible and dreamhouse, others feel resentment for an unattainable standard of beauty or even a sexist image. The Barbie Movie generated significant media coverage–over...
AI Takes Center Stage with Media Buzz Around its Real-World Impact AI is reshaping the pharmaceutical landscape by significantly reducing the time and costs involved in developing new drugs and bringing about efficiencies. It plays a vital role in various stages of...
Trust in pharmaceutical companies has increased since the pandemic, but as the least trusted subsector of healthcare, the industry still has a steep road to climb. However, by integrating messaging and content reaffirming key attributes of trustworthiness – including...
The Pharma PR & Communications Summit West in San Diego is now in the books, which means one thing: It’s almost time for the Pharma PR & Communications Summit East in Jersey City, New Jersey. Unlike the west-coast event, which is still in its relative...
I remember sending Tweets by text message. Later, when I finally could Tweet in an interface Obama was on the cusp of his first election win. I’ll give anything a try; meanwhile, trying to nicotine patch my way off Twitter, I downloaded Threads,...
