Media Analysis

Analyze and showcase your results

Fullintel analysts dig deep into the trends that define your company’s media footprint, staking your own brand against those of your competitors to provide comprehensive media analysis. Analyzing only relevant data, your Fullintel analyst will supplement quantitative insights with a qualitative explanation, applying a contextual narrative to your mentions.

  • Media analysis based on clean data; no noise or irrelevant mentions
  • Customizable charts and graphs that adapt as your coverage does
  • Delivered via branded, executive-ready report templates or on Fullintel’s web and mobile applications
  • Fullintel analysts supplement the data with insights based on their day-to-day awareness of your media footprint

Fullintel Analyst Services


Detailed search parameters

Your dedicated analyst will work with you to customize the search parameters, the media outlets covered and the type of information that is required for accurate analysis.

Executive-ready reports

By leveraging your company branding, our analysts will prepare executive ready reports that your team will actually look forward to reading.

Results reviewed by a person first

Analysts analyze all your coverage by reviewing earned media, not just passing mentions or stock alerts. We curate down to only what’s relevant.


Issued on your schedule

Work with your analyst to develop an analysis program with reports that can be issued monthly, quarterly, or on a per-campaign basis.


Narrative on results

Your analyst will review and interpret the data points, providing narrative on exactly what the results mean for your business.

On-demand report access

A fully edited report is sent to your email inbox and is accessible at all times from within the web dashboard, along with an archive of previously issued reports.

Media Analysis Report

With Fullintel, your reports are curated by media analysis experts, who go to painstaking lengths to ensure this time-consuming task is done for you – so you can focus on getting the information that counts.

Some of the many insights you will gain from your Media Analysis Report include:

Media Impact Score

Your analyst will score your media coverage based on a custom developed criteria that includes article prominence, sentiment, key messages, endorsements, visuals, as well as visibility in top tier media.

Competitive Analysis

Understand and measure the impact of your brand in the media and compare your results against those of your closest competitors.

Social Media Analysis

Know which influencers are covering your brand, so you can pinpoint key areas where relationships need to be strengthened.

Our other services

Media Monitoring

Get a view of your coverage across all channels incuding online news, broadcast, social, radio, and even premium subscription services

Daily News Briefs

Daily media coverage highlights and summarized insights, hand picked for relevancy and delivered to your inbox at the start of your day.

See it live

Schedule a time with one of our product specialists to see a live, one-on-one demo.