Expert-Curated Media Intelligence and Media Analysis
“The Fullintel team are incredibly responsive, and make everything so easy.”
– Adam Snyder, VP of Corporate Communications, MUFG Bank
Prove the ROI of your PR, communications and social
Your communications team works hard to run great campaigns, drive earned media, and improve social media engagement. But as the saying goes: You can’t manage what you don’t measure.
Show the value of all your PR activities through quantitative and qualitative media analysis and insights driven by Fullintel’s AMEC-certified media analysts and field-tested analysis processes based on AMEC’s Integrated Evaluation Framework. We produce customized, comprehensive media analysis for some of the largest companies in the world including Johnson & Johnson, Goodyear, and Bell Flight.
Fullintel Analyst Services
Benchmark for success
Fullintel media analysis reports are delivered when you want, and produced by expert media and data analysts – never solely an algorithm – to ensure the highest degree of accuracy and readability.
Always-clean media data
Fullintel media analysis reports are built on the rock-solid foundation of our expert media monitoring and curation, meaning zero noise, irrelevant or passing mentions such as stock briefs and news releases, or annoying duplicates within datasets.
An extension of your team
Your dedicated media analyst has a background in your industry and gets to know your organization inside-out, ensuring they’re always speaking your – and the C-suite’s – language.
Media Analysis Report
Fullintel media analysis reports provide valuable, actionable insights based on clean and well-managed data to help guide your communications strategy and campaigns.
Media Impact Score:
We’ll score both earned and relevant unearned media coverage based on custom criteria including article prominence, competitive sentiment and share of voice across organizations and products, campaign analysis, key sources, and other metrics.
Deep Competitive Analysis:
Easily understand and measure the impact of your organization’s brands and products against competitors, including article prominence, competitive sentiment and share of voice, campaign analysis, top sources, and other key metrics.
Social Media Analysis:
Track which influencers have the most impact on your brand, which events or actions sparked the most conversations, or which posts got the most favorable response – and overlay it all against traditional media data.
Advanced Sentiment Analysis:
Track advanced coverage tone metrics including competitive sentiment, product sentiment, sentiment over time, sentiment by journalist or media outlet, or net sentiment vs. coverage volume – with all content scored by experts who know your business
Our month-over-month analysis reports include all the campaigns you’ve run for the month, ensuring your PR team’s efforts are always highlighted – never ignored.
Key Source and Influencer Analysis:
We’ll use your input to identify key sources relevant to your industry or increase visibility in new markets by manually curating, tagging, and scoring content so there’s never gaps in high-priority coverage.
Always Available Insights:
Media analysis reports are delivered in various formats such as PPT or PDF, and are accessible anytime on Fullintel’s web and mobile apps.
Our other services
Get a view of your coverage across all channels incuding online news, broadcast, social, radio, and even premium subscription services.