If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
China’s Public Relations Strategy: How Soft Power Shapes Global Influence
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
Top Pharma News in March 2025
This month’s healthcare news highlights public health governance updates involving the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as well as trade restrictions affecting medical technology advancements. These events carry notable implications for the health and pharmaceutical sectors. To support informed decision-making, Fullintel Hub provides expert insights, in-depth […]
A Public Relations Guide to Navigating a Trade War, From an Expert Who’s Been In the Trenches
Trade wars and tariffs aren’t easy on anyone—especially investors, if the markets mean anything—but they can be especially challenging for PR professionals at major brands. Rapidly changing and downright unpredictable global trade dynamics and geopolitical uncertainties are bad for business. They’re also notoriously difficult for communicators to navigate. So what are some of the risks involved, […]
Eggs-traordinary Crisis: How the U.S. Egg Shortage Scrambled the Media
The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting consumers, businesses, and policymakers alike. The egg shortage isn’t just about breakfast anymore—its ripple effects extend across industries, from baked goods to fast food to protein shakes. So, […]
Severance PR – How Lumon Branding Took Over the World
Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling world of Lumon Industries. What is Ms. Cobel going to say to Mark?! But beyond the show’s gripping corporate horror, something even more fascinating has unfolded in the real world: Lumon […]
IPRRC 2025: How Next-Generation Measurement Standards Are Transforming Public Relations
The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking research, new methodological approaches, and strategic frameworks that are reshaping how senior communications leaders demonstrate value to their organizations. As longstanding supporters and active participants in IPRRC, Fullintel […]
3 Ways for PR Pros to Get Noticed by Influencers
Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing how to find and influence top influencers. Where you may have gone to the media […]
Platform Migration Survival Guide: 5 Challenges to Navigate If Your Media Monitoring Provider Makes a Switch
The art and science of media monitoring and analysis are always changing. But one constant remains: Migrating from one platform to another can be difficult and challenging, and can be bad for productivity unless it’s done right. After all, whether you’re happy with your media monitoring provider or not, a forced migration to a new […]
The 2025 Oscars: A Deep Dive into Pre- and Post-Event Media Coverage
The Oscars are never just about the awards—they’re about the moments that ignite conversations long after the red carpet is rolled away. The 97th Academy Awards, held on March 2, 2025, had all the ingredients of a headline-making spectacle: shocking upsets, emotional speeches, unexpected controversies, and even technical chaos. From the media frenzy leading up […]