Strategic Media Analysis
Measure Impact, Strengthen Strategy, and Protect Your Brand
Go beyond basic media tracking with Fullintel’s award-winning Strategic Media Analysis.
Our expert analysts provide in-depth, customized reports that measure the true impact of your PR and communications efforts, helping you refine messaging, benchmark against competitors, and identify risks before they escalate.
Global and Local
Standardize reporting and drive results across regions and business lines.
Fullintel’s award-winning Strategic Media Analysis consolidates data from multiple markets, providing a unified reporting framework for global organizations needing a structured, standardized approach to PR measurement across business lines and regions.
Eliminate fragmented measurement methodologies and empower PR teams with clear, consistent, and global Strategic Media Analysis.
Get a clear, data-driven understanding of how your efforts shape brand perception, influence public sentiment, and drive business outcomes by analyzing audience engagement, message effectiveness, and more, with science-based, metrics that predict outcomes.
Compare your brand’s media coverage and sentiment against industry peers, learn which key messages resonate best, and evaluate how you stack up against your competitors to help refine strategies and uncover new opportunities.
Customized, high-level insights that align with corporate objectives and clearly demonstrate PR’s value to the organization, Fullintel reports show executives how PR efforts contribute to brand reputation, stakeholder engagement, and business outcomes.
Measure PR Impact
Evaluate media performance with tested metrics.
Refine Messaging Strategy
Identify and optimize high-impact messaging.
Benchmark Against Competitors
Compare visibility, sentiment, and media presence.
Deliver Actionable Insights
Expert analysis for strategic decision-making.
Enhance Reputation Management
Monitor and protect brand perception.
Identify Emerging Trends
Spot industry shifts before they escalate.
Provide Visual Clarity
Easy-to-read, graphic-rich reports.
Support Strategic Decisions
Data-driven insights for leadership.
Optimize Communication Efforts
Improve media outreach and engagement.
Track Media Sentiment
Analyze tone, shifts, and brand perception.
Our Customers
Working with some of the world's most trusted brands
Media Impact Score
Quantifying PR Success with Fullintel’s Media Impact Score (MIS)
In today’s data-driven world, PR teams need more than basic media tracking—they need a standardized, actionable way to measure PR effectiveness. Fullintel’s Media Impact Score (MIS) is an advanced, award-winning scoring system designed to assess the true value of media coverage, helping organizations evaluate, benchmark, and optimize their PR efforts with confidence.
Inspired by the best practices of PRSA, IPR, and AMEC, the MIS has helped some of the world’s largest organizations standardize their PR measurement, ensuring consistent, high-quality reporting across teams, regions, and campaigns.
Unlike traditional media monitoring that focuses only on volume, MIS evaluates quality and predicts how likely coverage is to actually influence audiences based on key factors, such as:
Prominence – How visible is your brand within the coverage? Are you the main focus or a passing mention?
Sentiment – What tone does the article convey—positive, neutral, or negative? How does it influence public perception?
Messaging Accuracy – Does the coverage align with your intended PR messaging? Are key messages being conveyed correctly?
Audience Reach & Influence – Are you reaching your priority audiences?
Outlet Importance – How reputable and impactful is the media outlet? Does it reach your target audience or key stakeholders?
Key Voices – Who is driving the conversation? Are company spokespeople, industry experts, or competitors shaping the narrative?
Brand Visuals – Is your brand logo, product, or executive imagery featured in the coverage, reinforcing brand recognition?
Each article is scored by both AI and expert analysts, ensuring a precise and context-aware evaluation of media impact.
- Clear PR Measurement – Provides a structured, objective way to assess media coverage quality and effectiveness.
- Global Benchmarking – Compare performance across regions, business units, and competitors to identify strengths and gaps.
- Messaging Alignment – Evaluate whether key messages are being accurately communicated in the media.
- ROI Demonstration – Justify PR investments by quantifying their real impact on brand perception and business objectives.
With the MIS framework integrated into Fullintel’s media intelligence services, organizations receive not only an impact score but also strategic recommendations from expert analysts. This enables PR teams to:
- Refine media outreach strategies based on what works best.
- Adjust messaging to improve sentiment and brand positioning.
- Track performance over time to measure growth and optimize campaigns.
Trust Score
Fullintel’s Proprietary Trust Score Strengthens PR Impact and Brand Reputation
Trust is a cornerstone of brand reputation, and Fullintel’s proprietary Trust Score provides PR and communications teams with a tested, data-driven approach to measuring and building trust through media coverage. Grounded in our award-winning trust research and tested across multiple industries, our Trust Score evaluates how likely a piece of coverage is to enhance or erode trust in a brand.
Fullintel’s Trust Score is based on three key trust factors:
- Ability – Does the coverage reinforce the brand’s expertise and reliability?
- Integrity – Does the story convey honesty, ethics, and transparency?
- Purpose – Is the brand perceived as acting in the best interest of stakeholders?
Each article is curated and scored by both AI and expert analysts, ensuring a precise and insightful assessment of trustworthiness.
Studies such as the Edelman Trust Barometer—shows that trust in government and media has declined, while trust in businesses and NGOs has increased. This creates a unique opportunity for brands to build trust-based relationships with their audiences through credible media engagement.
Trust measurement is also critical in crisis communications, where a decline in trust can have lasting consequences. Whether caused by a product failure, corporate misalignment, or reputational crisis, understanding the root cause of lost trust is essential for effective response strategies.
As Dr. Tyler Page, Assistant Professor of Public Relations at The University of Connecticut explains:
"Brands need to understand why trust was lost. Addressing a product failure is different from addressing corporate malfeasance or value misalignment. Distinguishing between these trust types and seeing how they operate in different contexts is an important first step."
Fullintel’s Trust Score not only measures trust but also helps brands proactively build and restore trust through research-backed strategies. Our analysts provide expert recommendations on:
- How to align messaging with the three trust principles
- Creating trustworthy, high-impact content
- Measuring and refining content performance over time
By integrating trust measurement into your media intelligence strategy, Fullintel helps brands navigate crises, strengthen reputation, and demonstrate PR value to stakeholders.
Take Control
Ready to Take Control of Your PR Measurement & Brand Trust?
Discover how Fullintel’s award-winning Media Impact Score and Trust Score can help you quantify, optimize, and protect your brand’s reputation. Contact us today to learn more.
"Understanding the impact and quality of our media coverage is crucial at HelloFresh as we continue to ensure our audiences read, hear and watch the best news and stories about our business growth and product expansion. We’re delighted to be recognized for our analytical and qualitative partnership with Fullintel."
Max Backhaus
Global CMO at HelloFresh
"The Fullintel media impact scoring model completely replaced our previous scoring model, which was ambiguous for leadership and other stakeholders. Fullintel’s model (out of 100 with clear parameters) has been well received and easy to explain. When we say a campaign had a score of 76 out of 100, it’s a quick and easy metric for anyone to understand."
Senior Comms Executive
Major not-for-profit organization
"It was a massive investment of resources to analyze our data. We didn’t have the headcount to spend that kind of time on understanding our own data – so without someone that lives and breathes it, you’re left with not a lot of confidence.”
Rachel Faulkner Perez
VP, External Communications, Genesys
Maximize Efficiency and Reduce Costs
Unlock Cost Savings and Efficiency with Award-Winning Analysis
Many global organizations struggle with inefficient, decentralized media analysis—often relying on multiple agencies or internal teams using different methodologies. This leads to duplicated efforts, inconsistent reporting, and higher costs.
By consolidating media analysis with Fullintel, our clients have reduced their costs by 40-60% compared to managing these efforts internally or across various PR agencies.
Download our PRSA Anvil Award-winning case study to see the detailed cost analysis and benefits of switching to Fullintel's media analysis service.
Try FullIntel Today
Don’t just monitor the news;
deliver smarter media intelligence with Fullintel.
Explore how our media intelligence platform, backed by human-trained AI and supported by expert media analysts, can save you time and money.