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Fullintel’s James Rubec Featured in Crisis Response Journal’s Summer 2025 Edition
In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and alerting systems, specifically focusing on their...
AI in PR Measurement: It’s Not an Either-Or Approach
AI brings speed and scale to media analysis, while human insight delivers accuracy, context, and nuance.The strongest PR measurement combines...
Director of IPR Measurement Commission on Trends in PR Measurement
PR measurement is evolving from counting coverage to proving outcomes, with trust as the key driver of behavior. As media...
A Latte with Angela Dwyer – PODCAST
In this episode, Matisse chats with Angela Dwyer, Head of Insights at Fullintel, about all things data and metrics in...
What News Sources do You Trust?
What kind of news source do you trust most to get your vital information? Turns out, the answer may depend...
Five Ways PR Pros Can Use Media Measurement to Unlock Success
Strong media measurement goes beyond volume to focus on quality, context, and impact. When PR data is aligned with goals...
How Business Intelligence Data Helps Prove the Value of PR
In this article, Angela Dwyer emphasizes that PR measurement should move beyond vanity metrics to predictive, impact-driven insights utilizing human...
Measurement Roundtable: Measuring Earned Media
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head...
Purchase Intent as a Measure of PR Success
Earned media is harder to measure than advertising, but research shows it is more credible and can drive stronger lower-funnel...