Drawing on examples from Boeing and CrowdStrike, Ted Skinner shows how crises are shaped by fast-moving narratives that outpace traditional...

Experts emphasize that media coverage only matters if it drives meaningful audience impact and behavioral change.

Fullintel won seven AMEC Communication Effectiveness Awards in London, with award-winning work submitted on behalf of five clients. The wins...

As AI-curated search grows, brands must move beyond technical SEO and build real authority, expertise, and third-party recognition to stay...

Modern PR teams must manage how AI platforms describe their brand, respond faster to emerging issues, and verify signals amid...

As trust erodes and AI reshapes how people discover information, PR measurement has become a strategic necessity. The path forward...

This blog explores why miscommunication is common in the workplace and shares expert insights, including from Ted Skinner, on four...

In this piece, Ted Skinner explores how AI has transformed media monitoring through speed, scale, and predictive insight, while emphasizing...

Frontlines podcast featuring Ted Skinner, VP of Marketing at Fullintel, discusses the shift toward AI-led discovery in B2B marketing. He...