New Research: What AI Search Engines Actually Read

Generative AI is already reshaping how information is surfaced, summarized, and trusted — but not all earned media is treated equally. This research explores what AI-driven search engines prioritize, and how communications teams can ensure their coverage is seen, cited, and valued.

Based on original analysis, the paper outlines the signals that influence AI visibility — and what it means for the future of media relations.

Angela Dwyer
VP of Insights, Fullintel
2025 AMEC Executive Professional of the Year
IPR Measurement Commission

Fullintel

Getting Past the Velvet Rope: What Generative AI Search Engines Value in Earned Media

Angela Dwyer
Whitepaper

Download the Research

As generative AI becomes a primary layer of information discovery, not all media coverage is treated equally. This whitepaper explores how AI evaluates earned media — and how to ensure your coverage is seen and cited.




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