Fullintel Research
How Does AI See Your Brand?
Not all earned media gets picked up by AI search engines. This research explains what communications teams can do about it.
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Fullintel
Getting Past the Velvet Rope: What Generative AI Search Engines Value in Earned Media
Generative AI is already reshaping how information gets surfaced, summarized, and cited. But the signals AI search engines use to evaluate coverage are not the same ones PR teams have traditionally optimized for.
This white paper, Getting Past the Velvet Rope, draws on original analysis to identify what drives AI visibility in earned media: which sources get cited, which coverage gets ignored, and what that means for how you measure and plan media relations going forward.
If your leadership is asking how your brand appears in AI-generated results, this is where to start.
VP of Insights, Fullintel
2025 AMEC Executive Professional of the Year
Director, IPR Measurement Commission
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