Fullintel Research
How Does AI See Your Brand?
Not all earned media gets picked up by AI search engines. This research explains what communications teams can do about it.
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Fullintel
Earned Media in the Age of AI Search
Generative AI is changing how information is found, summarized, and cited. The signals AI search engines use to evaluate coverage are different from the ones PR teams have traditionally focused on.
Our new research draws on original analysis to reveal what drives visibility in AI-generated results: which sources get cited, which coverage gets overlooked, and what this means for how you measure and plan media relations.
If your leadership is asking how your brand shows up in AI search, this research is the place to start.
VP of Insights, Fullintel
2025 AMEC Executive Professional of the Year
Director, IPR Measurement Commission
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