From Raw Data to Strategic Intelligence: How MattAI Becomes Your Media Expert

Every PR professional faces the same morning challenge: transforming an avalanche of media coverage into actionable intelligence before the first executive meeting. What if you had an AI assistant who already understood your brand’s unique media landscape and was trained by human analysts who knew what mattered?

MattAI isn’t just another chatbot parsing generic data. It’s a specialized intelligence system trained on your specific media environment, learning from over 10 billion human-validated signals annually. When you ask MattAI a question, you’re tapping into a knowledge base shaped by expert analysts who understand the nuances of your industry, competitors, and stakeholders.

The Training That Makes the Difference

Traditional AI tools scan everything and understand nothing. MattAI takes a fundamentally different approach. Our analysts spend months mapping your media ecosystem, identifying key influencers, understanding competitive dynamics, and recognizing the subtle patterns that signal opportunity or risk.

This human expertise becomes MattAI’s foundation. Every question you ask builds on this curated intelligence, refined through your organization’s unique RAG (Retrieval-Augmented Generation) model. The result? An AI that thinks like your best media analyst but responds in seconds.

Consider this real-world example: A pharmaceutical client needs to track regulatory sentiment across multiple markets. Generic AI might return thousands of mentions. MattAI, trained on that client’s specific regulatory landscape, immediately identifies the five articles that could impact their FDA submission, complete with journalist relationships and historical context.

Your First Five Power Prompts

Ready to experience the difference? Here are five prompts that showcase MattAI’s strategic depth:

1. Crisis Detection and Prioritization “What are the top three reputation risks in our coverage this week, ranked by potential impact?”

MattAI doesn’t just flag negative mentions. It analyzes reach, journalist influence, social amplification potential, and historical patterns to identify which issues could escalate. You receive a prioritized action list, not a data dump.

2. Competitive Intelligence Synthesis: “How are our top three competitors positioning themselves on sustainability compared to us?”

Instead of generic comparisons, MattAI delivers narrative analysis based on your competitive set, their messaging evolution, and share of voice metrics. You understand not just what competitors say, but how effectively they’re winning the conversation.

3. Executive Briefing Generation: “Create a 200-word executive summary of our media performance this month, highlighting wins and areas of concern.”

MattAI crafts professional, board-ready summaries that capture nuance and context. Citations are included, tone is calibrated to your organization’s style, and insights focus on strategic implications rather than raw metrics.

4. Opportunity Identification “Which journalists covering our industry haven’t written about us recently but should be on our radar?”

This prompt leverages MattAI’s understanding of your media relationships, identifying engagement opportunities based on journalist interests, recent coverage patterns, and your strategic priorities.

5. Trend Prediction and Planning “Based on current coverage patterns, what issues are likely to gain momentum in the next 30 days?”

MattAI analyzes narrative velocity, stakeholder engagement, and historical patterns to forecast emerging topics, giving you time to prepare responses or capitalize on opportunities.

The Intelligence Behind Every Response

Each MattAI response draws from multiple intelligence layers. Your licensed LexisNexis content feed provides real-time, premium media coverage. Our analyst curation ensures relevance and accuracy. Your organization’s historical data adds context and continuity.

This layered approach means MattAI understands not just what’s being said but also why it matters to your specific situation. When a CEO asks about quarterly performance, MattAI knows which metrics matter most to your organization. When a crisis strikes, it recognizes your unique vulnerabilities and strengths.

Building Your Custom Media Expert

The journey from generic AI to strategic partner begins with understanding. Our team conducts deep discovery sessions, mapping your media landscape, competitive environment, and communication objectives. This human insight shapes MattAI’s initial training.

As you use MattAI, it continues learning. Every query refines its understanding of your priorities, and every interaction strengthens its grasp of your unique context. Within weeks, MattAI becomes fluent in your organization’s language, priorities, and challenges.

This customization proves invaluable for enterprise clients managing complex stakeholder environments. MattAI learns to distinguish between routine criticism and genuine reputation threats. It recognizes when competitive moves require a response versus when silence speaks louder.

Transform Your Media Intelligence Today

The difference between data and intelligence is understanding. MattAI delivers both, combining the processing power of AI with the strategic insight of human expertise. PR agencies using MattAI report a 70% reduction in briefing preparation time while improving strategic accuracy.

Start with these five prompts during your trial. Experience the difference when AI truly understands your media landscape. Then explore the dozens of specialized queries that transform how your team approaches strategic media analysis.