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Ted Skinner

Ted Skinner

With decades of marketing and PR expertise honed from his early work at eWatch—one of the original pioneers in online media monitoring—Ted Skinner’s insights aren’t just historical footnotes. They’re strategic catalysts, drawing on data-driven analysis and a nuanced understanding of the evolving communications ecosystem, empowering organizations to make informed, forward-looking decisions that drive sustained growth and long-term market advantage.

Hidden Cost of DIY News Briefs in 2025
Blog, Executive Insights, Media Monitoring

Why Smart PR Teams Are Ditching DIY Media Monitoring in 2025: The Real Cost of Managing Your Own Executive News Briefs

July 2, 2025 Ted Skinner

It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]

June's Top Pharma News
Pharmaceutical News

Top Pharma News: June 2025’s Game-Changing Developments Shaping Healthcare’s Future

June 25, 2025 Ted Skinner

The pharmaceutical industry continues its rapid evolution in June 2025, with breakthrough approvals, global market expansions, and multi-billion-dollar acquisitions reshaping the healthcare landscape. These developments signal fundamental shifts in how we approach cancer treatment, weight management, and international health access, each presenting unique challenges and opportunities for communications professionals. 1. FDA Approves Datroway for Lung […]

Biotech Media Monitoring
Blog, Executive Insights, Media Monitoring

Why Your Biotech Company’s Media Monitoring Strategy Needs a Reality Check

June 19, 2025 Ted Skinner

Picture this: It’s 7 AM, and your phone buzzes with an urgent message from your CEO. A clinical trial story just broke in European media, your stock price is already moving, and investors are asking questions. But here’s the kicker—your media monitoring system missed it entirely because the coverage started in German biotech publications that […]

AI Crisis Monitoring
Newsroom

Fullintel’s James Rubec Featured in Crisis Response Journal’s Summer 2025 Edition

June 13, 2025 Ted Skinner

We’re excited to share that James Rubec, Vice President of Products at Fullintel, has been featured in the latest edition of the Crisis Response Journal (CRJ), a leading publication in crisis management and resilience. Recognition for AI Innovation in Threat Detection In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and […]

PRSA Anvil Awards
Newsroom

Fullintel Wins Prestigious PRSA Anvil Award for AI-Powered Media Intelligence

May 29, 2025 Ted Skinner

CAMBRIDGE, Mass., May 20, 2025 /PRNewswire/ — Fullintel, a leader in media intelligence, monitoring, and analysis services, has won the prestigious Public Relations Society of America (PRSA) Anvil Award in the “Best Solution Provider/Vendor – AI-Automation Resource” category. The company’s winning submission, titled “From Human Precision to AI Evolution: Redefining Media Intelligence,” showcases Fullintel’s innovative approach that combines […]

A Different Approach to Media Intelligence
Blog, Executive Insights, Media Monitoring

How I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve the Same

May 29, 2025 Ted Skinner

There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]

PRSA Anvil Awards
Business, Media Monitoring

We Did It! Fullintel’s Human-AI Approach Wins PRSA’s Anvil Award

May 20, 2025 Ted Skinner

Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]

Media Intelligence
Blog, Executive Insights, Media Monitoring

Guide: How to Do Media Monitoring Effectively

May 9, 2025 Ted Skinner

Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources 📌 Mapping Your Media Ecosystem📌 Navigating the Digital Ocean 3. How to Develop Effective Media Monitoring Keywords: The Foundation of Detection 🧭 Building Your Keyword Strategy🧭 Refining Your Search Parameters 4. […]

Navigating the News Floods
Business, Media Monitoring

In a World Flooded with Information, How Do You Identify What Is Truly Important?

February 6, 2025 Ted Skinner

In today’s digital media monitoring landscape, professionals face an unprecedented challenge: extracting meaningful insights from an endless stream of information. However, the relief that comes with effective filtering solutions is palpable. According to recent studies by the Pew Research Center, approximately 20% of Americans feel overwhelmed by their daily information intake. This growing sense of information […]

AI & Media Intelligence in 2025
Blog, Media Monitoring

AI and Media Intelligence in 2025: How Real-Time Analytics is Reshaping PR Strategy

January 8, 2025 Ted Skinner

Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous and essential. The Evolution of Media Analysis Gone are the days when PR teams could rely solely on manual media monitoring and basic sentiment tracking. Today’s media landscape […]

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Recent posts

  • Media Alerts Arent Enough Anymore
    Alerts Ain’t What They Used to Be
  • Hidden Cost of DIY News Briefs in 2025
    Why Smart PR Teams Are Ditching DIY Media Monitoring in 2025: The Real Cost of Managing Your Own Executive News Briefs
  • Top Pharma Stories_June 2025
    Top Pharma News in June 2025

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