With decades of marketing and PR expertise honed from his early work at eWatch—one of the original pioneers in online media monitoring—Ted Skinner’s insights aren’t just historical footnotes. They’re strategic catalysts, drawing on data-driven analysis and a nuanced understanding of the evolving communications ecosystem, empowering organizations to make informed, forward-looking decisions that drive sustained growth and long-term market advantage.
Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous and essential. The Evolution of Media Analysis Gone are the days when PR teams could rely solely on manual media monitoring and basic sentiment tracking. Today’s media landscape […]
