If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
Author: Katie Michel
Katie Michel is the Insights Manager at Fullintel, where she specializes in media analysis and reporting, transforming complex data into actionable insights for clients. With a background in Marketing Communications Research from Boston University, she has contributed to academic projects, including work on Dr. Michael Elasmar's textbook, "An Introduction to Self-Report Measurement."