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Magazines in the United States date back to the middle of the 18th century, with the initial publication of Andrew Bradford’s American Magazine and, a few months...
Even though New York’s first-ever newspaper – The Gazette, established 1725 – only ran for 19 years before closing up shop, New York state has a rich...
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also...
The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving...
CAMBRIDGE, Mass. – May 03, 2019 – The New York International Auto Show, North America’s first and largest-attended auto show for automotive and transportation professionals, enthusiasts, media,...
If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value –...
For many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has...
With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than...
Influencer marketing is not a fad or just the “cool” thing to do. It’s here to stay, and now is the time to seize the opportunity. With...
PR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see...