If your brand exists in the public eye, you’re already being talked about. The only question is: Are you paying attention? In a world where a tweet can spark a news cycle and headlines can ripple through investor confidence, media analysis is no longer a nice-to-have. It’s how comms teams stay ahead of the curve, […]
The Top 5 Ways to Improve ROI Through Real-Time Event Media Monitoring
It’s the night before your organization’s big event, and the final checklist is running through your mind: Have you briefed the media team? Confirmed speakers? Tested the A/V setup? But here’s a question many communications teams overlook: Did you configure your event-specific keywords and hashtags in your media monitoring tools? While it’s not as visible […]
Fullintel’s Head of Insights to Moderate Panel on Media Measurement at IPR Research Summit
Fullintel Head of Insights Angela Dwyer is set to moderate a fascinating panel discussion on media measurement at the 2023 Institute for Public Relations (IPR) Commissions & Centers Summit. The panel is part of an ambitious conference agenda that will explore thought-provoking topics such as the future of generative AI in PR, the latest in […]
What Makes GPT 4 Stand Out from GPT 3.5: The Most Notable Differences
You may have heard the latest buzz in the AI world: It’s all about GPT-4, the new and improved version of ChatGPT. It’s like the next level of AI and it’s got a ton of cool new features. But here’s the catch: You can only get your hands on it with a ChatGPT Plus subscription. […]
Threads: 7 Reasons Why The Hype Cycle is Wrong
Threads is the newest social media platform brought to the world by Meta. It was released earlier in July, and if you believe a heavily reported SimilarWeb report (or this Medium post) you might think Threads is already “dead on arrival” after just a few weeks. But you shouldn’t count Threads out just yet, in […]
Top Pharma News in February 2023
Google’s AI Medical Chatbot Draws Skepticism From Medical Professionals Artificial Intelligence urges the pharma industry to reorganize business models and rationalize biopharma manufacturing as it enhances financial decisions and speeds up time-to-market. Furthermore, a new generation of AI reduces human error and boosts performance in the recent era, paving the way for a colossal advancement […]
This Year’s IPRRC Takes a Deep Dive Into the Year’s Most Insightful PR Research
Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher). That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run from March 2 to 4 in Orlando: To showcase and connect bleeding-edge communications research with boots-on-the-ground PR practice. This year’s […]
PR Dashboards: Charting a New Course
Dashboards aren’t new, but what we can do with them in the near future will be. In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called this phase “Trending Dashboards“. It included a […]
Fullintel’s Angela Dwyer Named Fierce Pharma Advisory Board Member
Fullintel’s Angela Dwyer is now an advisory board member for Fierce Pharma’s PR and Communications Summit! Angela joins a star-studded roster of pharma and communications leaders tasked with providing sage counsel around the most important issues facing the industry, along with the most appropriate themes and insights to help industry players navigate today’s complex environment. […]
9 Viral Resources PR Teams Should Read to Understand the Internet
Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once. To help keep you up to speed, Fullintel has collected nine resources […]