Fullintel helps Global Pharmaceutical Company Track and Engage Influencers on Twitter, Facebook, and LinkedIn
The Client
The client is a global pharmaceutical company with operations across four continents, marketing more than 20 products across a range of therapeutic areas, including HIV, inflammatory diseases, and oncology.
Our client, a global pharmaceutical company, is heavily impacted by commentary on social media, but its communications team didn’t have an easy-to-digest report it could use to track key opinion leaders, advocacy groups, and influencers.
Fullintel stepped in to provide a monthly social media and key opinion leaders analysis report to help the client’s communications team meet its goals.
The Challenge
Social conversation had real influence on the company's reputation, but the communications team lacked the tools to make sense of it. Distinct problems stood out:
Heavily impacted by social commentary, with no way to track it
The company is heavily impacted by commentary on social media, but its communications team didn't have an easy-to-digest report it could use to track key opinion leaders, advocacy groups, and influencers.
No visibility into who was driving the conversation
The team needed the ability to track and analyze the impact of key opinion leaders, advocacy groups, and influencers talking about the company and relevant pharmaceutical topics — and had no consolidated way to do it.
Coverage spread across three very different platforms
Relevant commentary was scattered across Twitter, Facebook, and LinkedIn, each with its own audience and posting behavior, making consistent monitoring difficult without a dedicated process.
The Solution
Fullintel built a monthly reporting program combining qualitative and quantitative metrics, using a human curation-led strategy to surface deep LinkedIn intelligence that standard SaaS monitoring tools can't reach — supervised throughout by media analysts who separate real signal from noise.
- No easy-to-digest influencer report
- No view of key opinion leaders or advocacy groups
- Coverage scattered across Twitter, Facebook, LinkedIn
- No bilingual (French/English) monitoring
- Two structured monthly reports
- Ranked, categorized influencer & advocacy tracking
- Unified monitoring across all three platforms
- Bilingual coverage of global advocacy groups
Manual monitoring with semi-automated assistance, avoiding both excess noise and missed posts, with analysts supervising the automated processes throughout.
Human curation-led strategy that surfaces deep LinkedIn intelligence unavailable through standard SaaS monitoring tools alone.
Two concurrent monthly deliverables: a Social Media Influencers Analysis Report and a Media Impact Report.
Bilingual monitoring and analysis in French and English to cover international advocacy groups and opinion leaders.
Drug brands tracked by both chemical and generic names to ensure comprehensive coverage across all mentions.
The Deliverables
Each month, Fullintel delivers two complementary reports — one focused on social influencer intelligence, the other on broader media impact — giving the communications team both a granular and a 360-degree view of the conversation.
Social Media Influencers Report
- Analysis of posts from LinkedIn, Facebook, and Twitter mentioning the company and its products
- Stakeholders categorized as key opinion leaders, top influencers, and emerging influencers by profession
- Top posts from roughly 20 patient advocacy groups
- Engagement tracking: reactions, comments, shares, and views
- Only original posts analyzed for influencers, excluding retweets
- Continuous influencer identification and landscape analysis, with contact details (phone, email)
- Extended appendix profiling the top 25 key opinion leaders (top 5 shown in the main report), with biographical data and key topics
Media Impact Report
- Analyst-curated daily reporting
- Tracking of business performance, corporate activity, and ESG data
- Combined traditional and social media analysis
- Client and competitor mention coverage
- 360-degree illustration of overall media impact
The Result
The communications team now has an easy-to-digest report it can use to track and analyze the impact of key opinion leaders, advocacy groups, and influencers — meeting its original goal of following the most impactful voices on Twitter, Facebook, and LinkedIn.
The reporting gives the team a clear view of the nature of social conversations about the company and relevant subjects. Communications and executive teams now use the data to evaluate key influencer sentiment and trends, helping them quickly make adjustments or invest in the areas providing the most value.
Today the data Fullintel delivers is trusted enough that the executive team uses it to inform not just communications strategy, but broader business decisions across global regions.
Make your media data a strategic input.
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