CAMBRIDGE, Mass. – August 17, 2022 – Fullintel, a leading media monitoring and media intelligence service, is proud to announce it has appointed Angela Dwyer, a leader in the global PR measurement industry, as its new Head of Insights.
A former senior vice-president at NYC-based PR agency Lippe Taylor and senior project manager at PRIME Research (now Cision), Angela has spent years developing and implementing advanced media metrics – such as the Hypatia Gravity Score – to help improve the effectiveness of PR campaigns and media outreach.
She’s also actively involved in the Institute for Public Relations (IPR) and International Public Relations Research Conference (IPRRC).
Building on Fullintel’s Award-Winning Media Measurement Foundation
“Fullintel has mastered a cost-effective, human-curated media monitoring approach,” explains Dwyer, “along with a great analysis foundation in terms of Fullintel’s Media Impact Score and PredictiveAI™ crisis module. I want to continue adding to that by customizing the approach for each client based on a range of factors, such as drivers of recall, predictors of how someone might think about your brand, or even different audience drivers depending on the client’s goal.”
Angela’s addition builds on Fullintel’s growing momentum in the PR measurement industry, culminating in the company winning Gold, Silver, and Bronze awards at the 2021 AMEC Awards for media measurement.
“Angela is one of the most talented senior members of the global measurement community, period. We’re extremely proud to have her join our team,” said Fullintel President Andrew Koeck. “We look forward to providing our clients across healthcare, tourism, retail, aviation, and other industries with even more impactful and actionable insights, based on our ever-evolving measurement program and new products such as PredictiveAI.”
Improving Measurement Standards For Communicators
Angela is a regular on several industry committees and boards, including the International Public Relations Measurement Commission. She’s also set to join other media measurement experts in hosting the Institute of Public Relations (IPR) Master Class, a strategic playbook for communicators featuring eight live and interactive sessions from Sept. 19, 2022 to April 18, 2023.
Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time – compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont. and Nagercoil, India.