Angela Dwyer is an award-winning, media measurement expert who helps brand improve business results through data-driven, actionable insights.
Barbie–the name itself stirs mixed emotions–some feel pleasant nostalgia of their own Barbie, convertible and dreamhouse, others feel resentment for an unattainable standard of beauty or even a sexist image. The Barbie Movie generated significant media coverage–over 17,000 articles in top publications across 8 global markets in a period of 25 days! Partnerships and collaborations […]
AI Takes Center Stage with Media Buzz Around its Real-World Impact AI is reshaping the pharmaceutical landscape by significantly reducing the time and costs involved in developing new drugs and bringing about efficiencies. It plays a vital role in various stages of the drug design process, from identifying new drug molecules and improving design techniques […]
Trust in pharmaceutical companies has increased since the pandemic, but as the least trusted subsector of healthcare, the industry still has a steep road to climb. However, by integrating messaging and content reaffirming key attributes of trustworthiness – including ability, benevolence, and integrity – pharmaceutical brands can continue building positive trust as the pandemic’s darkest […]
FDA Greenlights Neuralink’s Human Trials for Revolutionary Brain-Computer Interface, Captivating Audiences Worldwide The pharmaceutical industry is experiencing remarkable growth and positive prospects in 2023, driven by technological advancements, increased research and development and a rising global demand for innovation. However, it also faces significant criticism amidst its progress in improving patients’ quality of life. To […]
Google’s Latest Medical AI-Language Model Med-PaLM 2 Attracts Media Attention Artificial Intelligence (AI) is revolutionizing the pharmaceutical industry by accelerating drug discovery and clinical trials, as well as enabling personalized medicine with extensive biomedical data analysis. By leveraging AI, pharmaceutical companies expedite drug development, minimize human errors and optimize performance. This technological integration unlocks novel […]
It’s International Women’s Day this week, and as I prepare for maternity leave with the birth of my fourth child, I wanted to share some things I’ve learned about managing work and time off while having and raising a little one. Having a child is one of the most rewarding aspects of anyone’s life. But […]
The Ethical and Legal Concerns of ChatGPT Strike the Pharma Industry The pharmaceutical industry is one of the most powerful, volatile and resourceful sectors of the global economic environment. With an emphasis on quality manufacturing, affordability of drugs, and innovation and technology, the new year kick-started with a mix-up of positive and negative outlooks for […]
Elon Musk’s Neuralink Brain Chip Tech Sparks A Wave of Innovation – Experts Remain Skeptical About the Company’s Prospects The modern pharmaceutical industry is a highly globalized and competitive sector. Despite challenges, the industry is snowballing due to technological advances, increased research and development, and heightened global demand for innovation. The following stories were identified […]
Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are more readily available. For the pharmaceutical industry, social media platforms help brands acquire market intelligence, collect honest customer feedback and raise attention regarding illness. These top topics were […]
Pharma’s Impact on Children Drives Media Conversation in October. Fullintel Hub is a powerful online tool that allows users to find out the trending/popular content in various media channels. For instance, this tool tracked the trending news in the pharmaceutical industry to provide users with metrics, including reach, sentiment and trending score. The pharma industry […]
