Media Coverage

Fullintel won seven AMEC Communication Effectiveness Awards in London, with award-winning work submitted on behalf of five clients. The wins reflect Fullintel’s commitment to rigorous, framework-led measurement that proves real communications impact.

As trust erodes and AI reshapes how people discover information, PR measurement has become a strategic necessity. The path forward lies in combining human insight with smart analytics to focus on outcomes, trust, and real business impact.

This blog explores why miscommunication is common in the workplace and shares expert insights, including from Ted Skinner, on four key communication skills that help improve clarity, collaboration, and productivity.

In this piece, Ted Skinner explores how AI has transformed media monitoring through speed, scale, and predictive insight, while emphasizing that true media intelligence still depends on human judgment.

Frontlines podcast featuring Ted Skinner, VP of Marketing at Fullintel, discusses the shift toward AI-led discovery in B2B marketing. He outlines how brands can position themselves to remain visible and relevant as buyer research continues to evolve.

In this article, Angela Dwyer examines how AI is transforming PR by improving efficiency, automation, and data analysis, while emphasizing that human expertise remains essential for strategy, storytelling, and trust.

This interview features Angus Nguyen, Director of Marketing at Fullintel, sharing his perspective on effective networking in today’s digital and in-person world.

Barcelona Principles 4.0 update PR measurement for today’s AI-driven world, shifting focus from vanity metrics to outcomes, trust, transparency, and real stakeholder impact.

AI brings speed and scale to media analysis, while human insight delivers accuracy, context, and nuance.The strongest PR measurement combines both—machines where speed matters, humans where judgment matters.