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Research and development. R&D. Skunk works. Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional...
The Ethical and Legal Concerns of ChatGPT Strike the Pharma Industry The pharmaceutical industry is one of the most powerful, volatile and resourceful sectors of the global...
When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your...
Industry conferences are nearly every PR professional’s dream. Get in front of your piers, present your work, or get out your notepad and listen to amazing research....
Elon Musk’s Neuralink Brain Chip Tech Sparks A Wave of Innovation – Experts Remain Skeptical About the Company’s Prospects The modern pharmaceutical industry is a highly globalized...
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.
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Looking for a last minute gift for the kids in your life? Turns out, what your nieces and nephews are looking for is more complicated than you...
All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry...
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations...
Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are...
When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the...