Your CEO just asked ChatGPT which firms handle crisis communications for Fortune 500 companies. Your competitor appeared in the answer. You didn’t. This scenario plays out thousands of times daily across every industry. AI-powered search platforms now process over 2 billion queries per day, with ChatGPT alone handling this volume, and Google’s AI Overviews reaching […]
Introduction: When Pizza Predicts War In August 1990, the CIA famously ordered 21 pizzas in a single night. Hours later, Iraq invaded Kuwait. Coincidence? Maybe. But to outside observers, that sudden late-night surge of food deliveries to Langley looked like an early-warning signal. Something was happening — and the pizza boxes gave it away. This […]
Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold, your inbox is filling with urgent requests, and somewhere in that flood of information is a brewing crisis you haven’t spotted yet. This daily scramble has become the […]
From a $20M deal to Netflix’s second most-watched original movie ever When Sony quietly sold K Pop Demon Hunters to Netflix for a reported $20 million, it looked like just another content deal. What no one predicted was that it would ignite into a global cultural movement—amassing over 180 million views to become Netflix’s second […]
Table of Contents 1. What Is a Reputation Crisis? 2. What Triggers a Brand Crisis? 3. Why Reputation Crisis Management Matters 4. 3 Phases of Crisis Management 5. Crisis Communication Strategy 6. Media Intelligence & Listening 7. Best Practices for Brand Crises 8. Real-World Crisis Responses 9. Reputation Recovery 10. How Fullintel Supports In 2023, […]
The Evolving Healthcare Media Landscape What’s the best way to get a busy healthcare reporter’s attention in 2025? What topics interest biopharma journalists most this year? How can you ensure your healthcare pitch stands out in an increasingly competitive digital environment? As the healthcare industry continues to evolve rapidly, so do the strategies for effectively […]
Credible predictive PR metrics are finally available, necessitating the need for hybrid media intelligence. The problem with PR measurement isn’t that there aren’t good metrics or that there isn’t enough science validating what those metrics can predict. Evaluating media at the depth required has been a challenge to automate. Consider this: in some cases, predictive […]
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
With ongoing global trade tensions and potential new tariff policies, businesses face unprecedented challenges in managing stakeholder communications and maintaining operational stability. Rapidly changing and downright unpredictable global trade dynamics and geopolitical uncertainties are bad for business. They’re also notoriously difficult for communicators to navigate. So what are some of the risks involved, and how […]
It’s that time of year again—the time when we can’t help but greet each other with “Happy new year,” “How was your holiday?” and “I cannot believe it’s this cold” (at least where I live). But it’s also the time of year when we at Fullintel—along with our power-packed panel of PR professionals—like to pull […]
