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Blog, PR Crisis

PR Lessons From 2017

December 20, 2017 Andrew Koeck

PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include…

From the United Airlines fiasco to the Pepsi disaster, we have seen more than our share of PR disasters. Among the ones that taught us the most includes the Wall Street Journal explaining us ‘The Best Ways to Manage a Demanding Boss.’ The news story tells you how to manage a demanding boss. And then there was this story that ran on The New York Times about newsroom changes. The biggest lesson from this is that too many PR pros adhere to belief that have been proven to be ineffective.

The Dark Side Of A PR Crisis…

The recent PR crisis at EA, the video game company showed us how a PR crisis can affect business. The crisis had all the elements of all the things that can go wrong during a crisis – customers rallying, unwanted press attention, brand apology, backpedaling, and more. It all began with the company announcing a new game called Star Wars Battlefront II, wherein in-game purchases designed to enhance user experience. And players could get the same advantage without paying only if they spent time grinding through the game.

Sign up for a free customized executive daily brief to get daily updates about your business and brand. We’ll help you analyze your media mentions and even control your reputation in the media…

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Andrew Koeck
Andrew Koeck

Andrew is Co-Founder and President of Fullintel. His 25-plus years of media intelligence experience helps large organizations and Fortune 1000 companies such as Textron, AAA, Clorox, Kraft Heinz, MUFG, and Bell plan and implement day-to-day and crisis media monitoring and analysis strategies and best practices. He also co-founded dna13, the world’s first software-as-a-service media monitoring platform, which was eventually acquired by PR Newswire.

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