This article was originally published by the Institute for Public Relations (IPR). Visit IPR’s website for more insights and best practices in PR measurement and strategy. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact. Artificial intelligence (AI) can efficiently sift through vast amounts of content in minutes, […]
Drug pricing in the United States is a complex, multifaceted issue that significantly impacts both pharmaceutical companies and consumers. The cost of prescription medications can impact the profitability of pharmaceutical firms, potentially influencing their capacity to innovate. Concurrently, it imposes a substantial burden on consumers, sometimes compelling them to make difficult choices between essential medications […]
Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to show attendees the best ways of navigating their brands through a […]
We’re just a few sleeps away from some of the world’s most influential minds in media measurement and evaluation coming together for three days of rich discussion on the impact of communications. The International Association for the Measurement and Evaluation of Communication (AMEC)’s Global Summit takes place May 15 to 17 in Miami. One of […]
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]
Public relations is an ever-changing industry – so much so that even industry veterans often feel compelled to sharpen their skills, or develop new ones, through webinars and virtual events. That’s why we’ve compiled this list of 2023’s top recurring or one-time webinars, podcasts, Twitter Spaces, and other virtual events serving the PR and communications […]
Think, for a moment, about how you live your life. Do you listen to music on Spotify, Soundcloud, Apple Music, or other streaming services? If so, you likely use the app’s data-driven insights on your music-listening habits. The same goes for FitBit, Apple Watch, or other smartwatch users who track vital signs, steps, and other […]
Fullintel’s Head of Insights Angela Dwyer has been named a PR News Top Women Award winner for 2023 in the Industry Champions category, for her contributions to original research that has advanced the public relations industry. The most senior female executive at Fullintel, Dwyer has been a significant player in PR research circles for the […]
A Fullintel mixed-method research paper on trustworthiness and its impact on public and media perception has won the Arthur W. Page Center Benchmarking Award at the International Public Relations Research Conference (IPRRC). The paper, entitled “A Matter of Trust: Understanding the Impact of Trust-Driving Attributes in Three Major American Companies in Media and Public Perceptions,” […]
Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry colleagues as a 2023 AMEC Rising Star of Communication Measurement. AMEC’s Rising Stars program, now in its third year, is meant to celebrate “upcoming measurement leaders (and recognize) individuals making remarkable progress in their communication measurement journey.” The program honors those in […]
