Influencer marketing has incredible potential for most brands, yet there’s a struggle to find the right influencers and get value out of these programs. Whatever your goals for marketing are, whether it’s building consumer trust and accessing new audiences or boosting awareness and generating low cost, high-value traffic, influencer marketing can play a role. It […]
3 Proven Steps to Gathering High-Quality Media Intelligence
When it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for insight into your influencers, or an assessment around brand sentiment, the good news is that this isn’t the […]