How to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate their PR and content marketing programs are more likely to experience brand […]
PR Disaster Can Strike Anytime! Be Prepared…
Every business is vulnerable to a PR crisis. The days of playing ostrich, hiding your head in the sand, and expecting the issue to go away – are gone. You can try, but your investors will not be forgiving or understanding you because they’ve watched what happened with Samsung Galaxy Note 7. If you don’t […]
Big Changes In The PR Landscape Taking Over 2016
What’s the latest buzz in the PR world? How does the latest marketing idea impact your business? Subscribe to our newsletter and never miss a story! This week’s newsletter includes news about: Social Media for PR: Is It Necessary? Thanks to social media, public relation has changed in a major way. You don’t have to wait […]