Strong media measurement goes beyond volume to focus on quality, context, and impact. When PR data is aligned with goals...

In this article, Angela Dwyer emphasizes that PR measurement should move beyond vanity metrics to predictive, impact-driven insights utilizing human...

Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head...

Earned media is harder to measure than advertising, but research shows it is more credible and can drive stronger lower-funnel...