Picture this: Tuesday, 10 p.m. Your Slack channel lights up. A TikTok video claiming your GLP-1 trial “shrunk kidneys” has exploded from 200 to 20,000 shares while you were brushing your teeth. That familiar knot forms in your stomach. Sound familiar? Recently at Ticket-to-Biotech, Angela Dwyer (FullIntel’s Head of Insights) and I explored how biotech […]
Credible predictive PR metrics are finally available, necessitating the need for hybrid media intelligence. The problem with PR measurement isn’t that there aren’t good metrics or that there isn’t enough science validating what those metrics can predict. Evaluating media at the depth required has been a challenge to automate. Consider this: in some cases, predictive […]
Threats are incoming. Deploy chaff and all social media monitoring resources in my position! Radar is an amazing technology that bounces electromagnetic waves off of incoming clouds, planes, and even missiles. Social media monitoring is a powerful process that can warn a brand of incoming danger. It isn’t just about using social media monitoring to […]
With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking book Future Shock (1970), offered a prediction that feels particularly relevant today: “The illiterate of the twenty-first century will not be those who cannot read and write, but […]
Momentum Shift Among “Unique Authors” Indicates Trouble for Trump’s Campaign In terms of consequential days in a Presidential election, an assassination attempt of one participant and the other dropping out and being replaced by their VP of the other takes the cake. We’re in the middle of the summer, the Olympics are on, and people […]
Pride events and marches were born as protest movements. Fighting back against prejudicial attacks by governments, police, and communities, Pride is itself a protest. So why is the media so surprised when protests take place within pride itself? It should be no surprise that the 2SLBGTQ+ community has differing viewpoints and opinions. Even so, news […]
Communicators today are just starting to understand how much data and information they need to ingest to navigate the media landscape of 2024. For leaders in Fortune 500 companies, timely and precise market insights are crucial for public relations, strategy, and corporate governance. At Fullintel, we’re harnessing the power of AI and human expertise to […]
Brands are built by marketers, consumers, communities, and leaders. But the same people can also dismantle a brand, and when consumers and communities begin to organize against one, I call that an interest group. Brands that court controversy or earn it for whatever reason can see large numbers of people mobilize online in ways that […]
CEO Apologies are a powerful way to understand an issue, and interest groups. Monthly, Fullintel’s Head of Product scrubs the internet for interesting apologies and brings them with his insights. In this edition of our monthly CEO apologies round-up, we look at Meta, Boeing, Air Canada and Kyte Baby. Trust is built and lost in […]
As Christmas approaches, it’s clear that while blockbuster movies and TV shows influence gift choices, innovative toys often outshine those tied to well-known franchises. This year, we’ve analyzed over 180 toys from top lists to uncover the most popular trends in the toy market. Key Findings from Toy Market Analysis: 1. Innovation Over Brand Recognition: […]
