James Rubec is a public relations technology leader who after working in communications for years wanted to operate less from his gut, and more from data. Obsessed with how the media can transform cultures, industries and real-world events Rubec joins Fullintel from the WEB3 industry and after more than 8-years in a wide variety of roles at Cision including as a Senior Director of Product Management. Having worked as a reporter in Ottawa, and Yellowknife then as PR professional in Toronto, Rubec translates his experience across the media, to build tools that help organizations understand their industries and move with speed. Have an idea that would help better shape your story, Rubec says he'd love to hear from you.
Momentum Shift Among “Unique Authors” Indicates Trouble for Trump’s Campaign In terms of consequential days in a Presidential election, an assassination attempt of one participant and the other dropping out and being replaced by their VP of the other takes the cake. We’re in the middle of the summer, the Olympics are on, and people […]
Pride events and marches were born as protest movements. Fighting back against prejudicial attacks by governments, police, and communities, Pride is itself a protest. So why is the media so surprised when protests take place within pride itself? It should be no surprise that the 2SLBGTQ+ community has differing viewpoints and opinions. Even so, news […]
Communicators today are just starting to understand how much data and information they need to ingest to navigate the media landscape of 2024. For leaders in Fortune 500 companies, timely and precise market insights are crucial for public relations, strategy, and corporate governance. At Fullintel, we’re harnessing the power of AI and human expertise to […]
Brands are built by marketers, consumers, communities, and leaders. But the same people can also dismantle a brand, and when consumers and communities begin to organize against one, I call that an interest group. Brands that court controversy or earn it for whatever reason can see large numbers of people mobilize online in ways that […]
CEO Apologies are a powerful way to understand an issue, and interest groups. Monthly, Fullintel’s Head of Product scrubs the internet for interesting apologies and brings them with his insights. In this edition of our monthly CEO apologies round-up, we look at Meta, Boeing, Air Canada and Kyte Baby. Trust is built and lost in […]
As Christmas approaches, it’s clear that while blockbuster movies and TV shows influence gift choices, innovative toys often outshine those tied to well-known franchises. This year, we’ve analyzed over 180 toys from top lists to uncover the most popular trends in the toy market. Key Findings from Toy Market Analysis: 1. Innovation Over Brand Recognition: […]
November is AMEC Measurement Month, and to highlight the importance of measurement, we’re looking at a number of interesting and hopefully entertaining subjects. In this first edition, we evaluate how the online artist community fought for the release of Coyote Vs. ACME, a live-action and animated mash-up on the chopping block as a tax write-off. […]
Tactical Showcase Series: In this series, Fullintel’s team engages in micro-influence and targeted PR efforts and measures the success. In its first installment, Angus Nguyen, Marketing Director at Fullintel and a serious baker, used a giant cookie and Reddit to expand the reach of comedian Atsuko Okatsuka’s show in Ottawa, Canada, when he noticed the […]
This year’s PRSA ICON conference is shaping up as one to remember. The team from Fullintel is looking forward to several sessions at this year’s event so we can learn more about crisis management, the state of the media, and how to manage communications in a more polarized and riskier environment. It’s all juxtaposed against […]
The automotive industry does more to move the economy in North America than most people realize. Worth more than $2.8 trillion annually, any ripples in automotive purchasing trends affect everything from shipping to microchips to changes in how utilities engineer the national energy grid. Fittingly, there was plenty of media day coverage of the 2023 […]
