It’s that time of year again—the time when we can’t help but greet each other with “Happy new year,” “How was your holiday?” and “I cannot believe it’s this cold” (at least where I live). But it’s also the time of year when we at Fullintel—along with our power-packed panel of PR professionals—like to pull […]
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment and data and sources to back it up. […]
Accurate media analysis drives successful PR strategies and measures audience impact. While AI can process vast content volumes in minutes – reducing trend identification from hours to minutes – the question isn’t whether to use AI or humans. It’s knowing when each approach delivers better results. After leading media measurement teams for 15+ years, I’ve […]
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the available digital PR tools out there can easily turn into a full-time job—which is why we’ve […]
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social networks for PR teams that we see every day as a media monitoring and […]
It’s that time of year again: The time of year where all our favorite PR and communications organizations and event planners are frantically preparing for this year’s conference season. (Or in the case of a few events that have already taken place in 2024, they’re perhaps taking a well-deserved break and evaluating their success). Either […]
PR, communications, and media measurement are always evolving. That’s especially true for 2024 as PR professionals and their organizations stickhandle an increasingly unstable world, rampant misinformation, changing media preferences, new technologies, and other profound changes. But fear not – to answer your burning questions and identify the top trends PR professionals face in 2024, Fullintel […]
Fullintel’s Head of Insights, Angela Dwyer, will present new and original research and data on the importance of trust for brands at this year’s IPR Research Symposium on Nov. 30. Dwyer has produced three original research studies on trust factors for consumer, pharmaceutical, and business-to-business (B2B) brands in the past year alongside research partner and […]
PRSA ICON – one of the world’s most well-known PR and communications conferences – is approaching quickly, and we’re a little bit extra excited for it this year. That’s because this year’s event will include our Head of Insights, Angela Dwyer, presenting Fullintel’s original research on trust along with details on how this research can […]
The Pharma PR & Communications Summit West in San Diego is now in the books, which means one thing: It’s almost time for the Pharma PR & Communications Summit East in Jersey City, New Jersey. Unlike the west-coast event, which is still in its relative infancy, the eastern summit is now in its 18th year. […]
