Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team mobilized, the narrative had already crystallized across social platforms. This scenario plays out daily across industries, but it doesn’t have to. Predictive AI is fundamentally changing how forward-thinking […]
Editor’s Note: This article was originally published on PRsay, the official blog of the Public Relations Society of America (PRSA). Public relations is a dynamic profession that requires constant adaptation to new technologies. In recent years, artificial intelligence has significantly improved the capabilities of PR teams while also reducing the impact of information overload. AI has […]
We’re excited to share that James Rubec, Vice President of Products at Fullintel, has been featured in the latest edition of the Crisis Response Journal (CRJ), a leading publication in crisis management and resilience. Recognition for AI Innovation in Threat Detection In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and […]
