I had a conversation last week with a VP of Communications who’d just cancelled their media monitoring subscription. Her team had switched to an AI-powered tool six months earlier, attracted by promises of 24/7 coverage and instant sentiment analysis. The result? They missed a brewing crisis in a niche industry forum because the automated system […]
Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team mobilized, the narrative had already crystallized across social platforms. This scenario plays out daily across industries, but it doesn’t have to. Predictive AI is fundamentally changing how forward-thinking […]
Three weeks before a major automotive recall made headlines, MATT AI identified unusual patterns in regional automotive forums and trade publications. The AI flagged increasing mentions of a specific component failure, growing frustration in customer testimonials, and subtle shifts in competitor messaging that suggested they knew something was brewing. The client’s crisis team had three […]
When the CEO of a Fortune 500 pharmaceutical company walks into a board meeting, she already knows which media narratives demand attention, how her recent interviews performed against competitors, and where tomorrow’s thought leadership opportunities lie. Her secret? She started her day with three strategic MattAI prompts that would have taken her communications team hours […]
Picture this: Two AI systems read the same article about your company’s quarterly earnings. The first extracts keywords and sentiment. MattAI understands that the subtle skepticism in paragraph four, written by an influential analyst who rarely covers your company, signals a narrative shift that requires immediate attention. The difference? Human expertise is embedded in every […]
When a global technology company faced a supply chain crisis last quarter, its PR team didn’t scramble through headlines or wait for morning clips. They asked MattAI one question: “What narratives are emerging about our supply chain issues, and which require immediate response?” Within seconds, they had a prioritized action plan that helped contain a […]
Every PR professional faces the same morning challenge: transforming an avalanche of media coverage into actionable intelligence before the first executive meeting. What if you had an AI assistant who already understood your brand’s unique media landscape and was trained by human analysts who knew what mattered? MattAI isn’t just another chatbot parsing generic data. […]
In today’s hyper-connected media landscape, PR professionals face an unprecedented challenge: How do you spot the stories that matter before they explode into trending topics? The answer lies in combining cutting-edge predictive AI with expert human analysis and using advanced media monitoring tools that transform reactive monitoring into proactive intelligence. The Data Deluge: Why Traditional […]
Media alerting needs a deep rethink, providing more than just a clip notification. The problem I have with alerts isn’t that they aren’t useful, they are, it just isn’t enough. News alerts were created by media monitoring vendors to replace human alerting workflows. The idea was that automated boolean and NLP capture applied against a […]
It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief. Sound familiar? You’re not alone. As someone who’s spent years optimizing media monitoring workflows and implementing AI solutions for crisis communication, I’ve witnessed how the landscape of executive […]
