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The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving...
CAMBRIDGE, Mass. – May 03, 2019 – The New York International Auto Show, North America’s first and largest-attended auto show for automotive and transportation professionals, enthusiasts, media,...
If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value –...
For many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has...
With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than...
Influencer marketing is not a fad or just the “cool” thing to do. It’s here to stay, and now is the time to seize the opportunity. With...
PR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see...
Influencer marketing has incredible potential for most brands, yet there’s a struggle to find the right influencers and get value out of these programs. Whatever your goals...
When it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of...
When it comes to current marketing strategies, brand influencers are seen as a natural fit for most brands who want to expand their reach. Influencers are seen...
CAMBRIDGE, Mass. – April 19, 2018 – NAB 2018, the largest trade show for media, entertainment, and technology professionals was held in Las Vegas between the 7th...