With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is now more mature than it has ever been – and is still maturing. […]
Fraser Likely, APR is a lecturer in the University of Ottawa’s Communication Department, an Emeritus Member of the Institute for Public Relations Measurement Commission (IPRMC), and Fellow of the International Association for Evaluation and Measurement of Communication (AMEC). He was the 2018 Winner of the Public Relations Society of America’s Jackson, Jackson & Wagner Behavioural Science Prize for academic research.