The latest insights and news from Fullintel
Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling world of Lumon Industries. What is Ms. Cobel going to say to Mark?! But beyond the show’s gripping corporate horror, something even more fascinating has unfolded in the real world: Lumon […]
The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking research, new methodological approaches, and strategic frameworks that are reshaping how senior communications leaders demonstrate value to their organizations. As longstanding supporters and active participants in IPRRC, Fullintel […]
Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing how to find and influence top influencers. Where you may have gone to the media […]
The art and science of media monitoring and analysis are always changing. But one constant remains: Migrating from one platform to another can be difficult and challenging, and can be bad for productivity unless it’s done right. After all, whether you’re happy with your media monitoring provider or not, a forced migration to a new […]
The Oscars are never just about the awards—they’re about the moments that ignite conversations long after the red carpet is rolled away. The 97th Academy Awards, held on March 2, 2025, had all the ingredients of a headline-making spectacle: shocking upsets, emotional speeches, unexpected controversies, and even technical chaos. From the media frenzy leading up […]
This month’s healthcare news highlights significant developments that have captivated global audiences and sparked ongoing conversations about leadership transitions, governmental efficiency, and the future of public health, both domestically and internationally. From high-profile nominations to comprehensive reforms in government agencies, the impact of these changes is poised to have a lasting influence on both national […]
Why Media Monitoring is a PR Nightmare 4:00 AM – The alarm buzzes. It’s still pitch black outside, and I question all of my life choices that led me to this moment. I groggily reach for my phone and scroll through my emails, knowing full well what awaits me—a tidal wave of alerts, news summaries, and […]
As PR professionals navigate the complexities of modern communications, staying ahead of trends, crises, and audience perceptions has never been more critical. Media monitoring in 2025 is about more than tracking mentions—it’s about leveraging advanced tools and insights to drive strategy, measure impact, and protect brand reputation. Here’s what every PR agency needs to know […]
In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl mascot, Duo—has turned it into an internet sensation. From threatening users with push notifications to capitalizing on pop […]
At first glance, Arrival is a film about aliens, but beneath the surface, it’s a masterclass on communication—both as an art and a science. Right now, as we navigate an era of global crises, deep political division, and an increasingly volatile media landscape, the lessons from Arrival feel more relevant than ever. One of the most striking scenes in […]
