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Ted Skinner

Ted Skinner

Ted Skinner is the VP of Marketing at Fullintel with extensive experience in AI implementation for public relations and media monitoring. A recognized expert in crisis communication strategy and competitive intelligence, Ted specializes in developing practical applications for AI in PR workflows. His thought leadership focuses on helping PR professionals leverage technology to enhance strategic communications while maintaining the human insight that drives successful media relations.

Read more of Ted’s insights on AI-powered PR strategies and follow his latest thinking on modern measurement approaches.

AI Crisis Monitoring
Newsroom

Fullintel’s James Rubec Featured in Crisis Response Journal’s Summer 2025 Edition

June 13, 2025 Ted Skinner

We’re excited to share that James Rubec, Vice President of Products at Fullintel, has been featured in the latest edition of the Crisis Response Journal (CRJ), a leading publication in crisis management and resilience. Recognition for AI Innovation in Threat Detection In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and […]

A Different Approach to Media Intelligence
Executive Insights, Media Monitoring

How I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve the Same

May 29, 2025 Ted Skinner

There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]

PRSA Anvil Awards
Awards

We Did It! Fullintel’s Human-AI Approach Wins PRSA’s Anvil Award

May 20, 2025 Ted Skinner

Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]

Navigating the News Floods
Executive Insights, Media Monitoring

In a World Flooded with Information, How Do You Identify What Is Truly Important?

February 6, 2025 Ted Skinner

In today’s digital media monitoring landscape, professionals face an unprecedented challenge: extracting meaningful insights from an endless stream of information. However, the relief that comes with effective filtering solutions is palpable. According to recent studies by the Pew Research Center, approximately 20% of Americans feel overwhelmed by their daily information intake. This growing sense of information […]

AI & Media Intelligence in 2025
Media Monitoring

AI and Media Intelligence in 2025: How Real-Time Analytics is Reshaping PR Strategy

January 8, 2025 Ted Skinner

Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous and essential. The Evolution of Media Analysis Gone are the days when PR teams could rely solely on manual media monitoring and basic sentiment tracking. Today’s media landscape […]

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Recent posts

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  • The PR Measurement Framework for the AI Era
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