Media Analysis
Media analysis is the systematic evaluation of news, social, and digital coverage to measure reputation, sentiment, and impact. It helps organizations understand how they are perceived, track key conversations, and benchmark against competitors. By combining qualitative insights with data-driven metrics such as sentiment analysis, share of voice, and trust scores, media analysis turns information into actionable intelligence.
For communications, PR, and marketing teams, effective media analysis supports campaign planning, identifies risks and opportunities, and demonstrates the value of strategic initiatives. With the rise of AI-powered tools and expert evaluation, media analysis has become an essential practice for managing brand reputation and making informed business decisions.
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Fullintel-UConn study on AI engine citations shows the value of pitching your message to journalists and other credible outlets. If AI is rewriting how audiences discover information,...
Traditional PR Metrics are Breaking Down – Here’s a New Approach To Help Capitalize on AI Search I’ve spent a lot of time over the past 15+...
Journalists receive over 100 pitches per week. The response rate? Just 3.3%. That means for every 30 pitches you send, you might hear back from one reporter....
What were the top pharma news stories as of February 2026? Three major pharmaceutical and health technology stories shaped coverage in January 2026: a legal challenge to...
You’re tracking mentions, counting clips, and delivering reports. But your C-suite keeps asking questions your current media monitoring can’t answer: “What’s driving the negative sentiment?” “How do...
When Abbott announced its FreeStyle Libre 3 device correction in November 2025, the company’s communications team had already established a verification website, deployed 24/7 customer support, and...
Your legal team just forwarded a screenshot from r/technology. Three thousand upvotes on a post claiming your latest product update breaks user privacy. The thread, which is...
Every January, the JPM Healthcare Conference sets the tone for the year ahead in pharma and biotech. It’s where strategy meets scrutiny—where investors, analysts, media, and stakeholders...
A strong media monitoring report does more than recap yesterday’s headlines. It tells you what matters, why it matters, and what you should do next. For PR...
The Truth Social post landed at 11:46 AM on Saturday, January 18. By noon, Novo Nordisk’s stock was dropping. By Monday morning, eight European countries faced new...
Named experts beat anonymous brand content in the new citation economy. AI search tools—ChatGPT, Perplexity, and Google AI Overviews—increasingly evaluate who said something, not just where it...
AI-generated news summaries contain significant errors 45-60% of the time, according to major 2025 studies from the BBC/EBU and Columbia University’s Tow Center. This alarming error rate—combined...